Urska Starc Peceny

Customised or content marketing, branded content, storytelling

When I was a girl it was cool to do marketing. Then public relations came and then corporate communication was cool and business communication and then again branded content or customised marketing or content marketing or storytelling or …
However you call it, if you mean that part of business which gives your brand personality and reason to live and last in time – I have had fun doing that for last 20 years. And, entering the era of this social media clout, it seems that the real fun has just begun …

More about me and content.