Urska Starc Peceny

Communication & Storytelling of Innovation & the New

‣ International education in Slovenia, Italy and Austria.
‣ Phd with dissertation Netlife Communication, vision and definition of business communication in 21st century.
‣ 20+ years working experience in business and non-profit world, across most different fields and markets,
‣ 6+ languages,
‣ Lead Butterfly.


When a butterfly flaps its wings in one part of the world it can cause or prevent a hurricane in another part of the world. (theory by meteorologist Edward Lorenz)

There are seemingly insignificant acts that shape our destinies.


More about URSKA,
about HER WORK
and current main flaps:


NASA Space Apps Challenge

Local lead Vienna, Austria,
CEE Community & Communication Coordinator


FLAPAX – Co-initiator


Innogees – innovation without borders
, initiator




Picture source